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November 20.2025

2 Minutes Read

Brookes Partners with Fellowes: Unlocking Supply Chain Efficiency

Minimalistic abstract illustration representing collaboration in Brookes Supply Chain Partnership.

Brookes Partners with Fellowes: A Strategic Move in Supply Chain

In an exciting development for the business community, Brookes, a leading consultancy in supply chain planning, has been selected as the strategic partner for Fellowes, the global office products and workspace solutions provider. This partnership marks a significant step for Fellowes in their quest to enhance demand planning and inventory optimization across their operations.

Why Fellowes Chose Brookes

The decision came after a rigorous evaluation process where fellow executives at Fellowes recognized Brookes' comprehensive understanding of their supply chain challenges. Richard Chandler, Fellowes' Head of Customer Experience and eCommerce, indicated that Brookes' demonstrations of the SO99+ software helped them see how this collaboration could streamline processes and improve customer service.

A Partnership Rooted in Expertise

Brookes' CEO, Martin Woodward, expressed enthusiasm, citing the partnership as a 'family' introduction—representing the close-knit, collaborative nature that the consultancy upholds with its clients. With over 30 years in the field, Brookes has built a reputation for deploying advanced analytics to drive efficiency. Their impressive 97% customer retention rate only speaks to their commitment to excellence, making them a desirable partner for Fellowes.

Transforming Supply Chain Operations

This collaboration aims to implement SO99+ initially within Fellowes' European divisions, eventually broadening its benefits to North America. By automating replenishment and enhancing service levels, this strategic partnership is poised to heighten Fellowes’ operational efficiency, ensuring they can meet evolving customer demands.

Implications for Entrepreneurs and Small Business Owners

For entrepreneurs and small business owners, the news of this partnership is particularly hopeful. It illustrates the value of strategic alliances in navigating complex operational challenges. As businesses strive for innovation, partnerships like these exemplify how collaboration can lead to shared success, operational insights, and improved market competitiveness.

In conclusion, as Brookes and Fellowes embark on this journey together, their collaboration might inspire other organizations looking to enhance their efficiency and customer service approaches. The world of supply chain management is transforming, and strategic partnerships are at the forefront of this evolution.

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Brookes Partners with Fellowes: Unlocking Supply Chain Efficiency

Brookes Partners with Fellowes: A Strategic Move in Supply Chain

Why Fellowes Chose Brookes

A Partnership Rooted in Expertise

Transforming Supply Chain Operations

Implications for Entrepreneurs and Small Business Owners

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