Consumer Reports Revives a 1940s Classic for Today's Savvy Shopper
In a strategic move to reach a new generation of consumers, Consumer Reports has relaunched its beloved “Bread & Butter” newsletter, this time embracing the modern digital landscape with a fresh edition on Substack. Originally initiated in 1941 to assist Americans during challenging economic times, this newsletter aimed to provide vital financial advice. Now, nearly 85 years later, it addresses concerns that resonate strongly with today's audience.
What’s New With “Bread & Butter”?
The newsletter, which is sent out every Wednesday for free, is penned by Yasmeen Khan, a talented journalist dedicated to guiding consumers in navigating today's financial challenges. The inaugural issue took a closer look at how readers can identify genuine deals amidst a sea of online offers, showcasing tips and tricks they can use to maximize their savings—in essence, bringing back the mission of helping cash-strapped Americans.
Aiming for a Younger Crowd
Unlike its predecessor, which primarily served an older demographic—print subscribers averaging about 65 and digital subscribers around 56—the new “Bread & Butter” aims to engage younger audiences. It features enticing subject lines like "Your dad may have mentioned us," and uses a contemporary tone that resonates with millennials and Gen Z. This effort is part of Consumer Reports' broader initiative to adapt its messaging and content to modern consumer habits.
The Importance of Trustworthy Consumer Advice
In an era marked by rising prices and skepticism about true value, the revival of “Bread & Butter” feels timely. As economic pressures mount, so do concerns over inflation and the authenticity of online deals. Jen Shecter, Vice President of Content at Consumer Reports, emphasized that the issues consumers face today mirror those from the past. With decades of credibility at its back, “Bread & Butter” positions itself as a trustworthy companion for informed decision-making amidst economic uncertainty.
Beyond the Newsletter: A Comprehensive Approach
The launch of “Bread & Butter” is just one facet of Consumer Reports’ expanding media portfolio, which now includes various email newsletters and podcasts dedicated to cost-saving advice. By leveraging multiple platforms to disseminate valuable content, CR strives to reach and serve diverse audiences looking for smart and informed financial strategies.
Join the Movement
For entrepreneurs and small business owners seeking insights into personal finance, subscribing to the newly revived “Bread & Butter” could be a key step toward empowering healthier financial decisions. Explore the newsletter on Substack today and stay informed on the best money-saving practices that can benefit your ventures.
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