Scalable: A New Frontier in Covering the Creator Economy
Kaya Yurieff, an accomplished journalist previously with The Information, alongside Jasmine Enberg, has launched Scalable, a new media venture focused exclusively on the thriving creator economy. As more professionals venture into becoming content creators, this startup emerges at a crucial point in the ongoing evolution of this industry, promising to provide valuable insights and analytics for both creators and brands.
The Rise of Independent Media
This initiative exemplifies a growing trend of journalists stepping away from traditional media outlets to explore independence. Yurieff’s history of covering social media platforms, gig economy workers, and content creators uniquely positions her to recognize the pressing needs of this segment. With creators facing challenges such as burnout and isolation, Scalable is set to navigate these complexities while maintaining a pulse on the business dynamics at play.
What to Expect from Scalable
Scalable will offer a twice-weekly newsletter hosted on Beehiiv and a podcast available across major platforms, emphasizing not only analysis but also real-world experiences that resonate with content creators. By employing varied formats—written content paired with audio and video discussions—Scalable aims to cater to a broad audience and foster a vibrant community of creators.
Building a Sustainable Business Model
Scalable operates as a 50-50 joint venture with The Lighthouse, a supportive initiative by the Whalar Group for independent creators. This collaboration not only provides operational backing but allows Yurieff and Enberg to retain editorial control, ensuring that the content remains authentic and mission-driven. Revenue is anticipated to stem from brand partnerships, creating a sustainable business model that supports independent journalism.
A Look Ahead
The significance of Scalable lies in its embodiment of a larger transition within journalism towards understanding and serving the creator economy. As journalists increasingly seek to share stories from within this space, they are also establishing platforms that provide essential resources and community support. With Scalable's planned events and ongoing content delivery, creators can expect to find not just news but genuine mentorship and collaborative opportunities ahead.
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