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How a Fashion Brand is Revolutionizing Cancer Awareness
Worldclass, a fashion brand founded by Brooks Bell and Sarah Beran, is turning heads with its bold tagline, “A great ass is a terrible thing to waste.” However, this cheeky phrase encompasses far more than just marketing—it's a powerful message borne from the founders' shared experience battling late-stage colon cancer. At a time when awareness of colorectal health is crucial, Bell and Beran aim to eliminate stigma and promote proactive health measures.
From Personal Struggles to Empowering Others
Both women began showing symptoms of colon cancer in their 30s but faced dismissive attitudes from healthcare professionals. Undeterred, they pushed for necessary screenings that ultimately saved their lives. As Beran aptly noted, “The stigma is ridiculous. I want it to feel like just another part of your wellness routine.” Their commitment to self-advocacy transformed into a mission, with every purchase from Worldclass directly benefiting underinsured patients who need colonoscopies. This model not only fosters self-awareness but also champions accessible healthcare.
Supporting Accessible Healthcare Through Fashion
With each purchase, customers of Worldclass are contributing to the UNC Lineberger Comprehensive Cancer Center, which ensures individuals in Western North Carolina can obtain vital screenings. The importance of early detection can’t be overstated—Bell emphasizes that “It’s not just looking for precancer; it gets rid of it.” By intertwining fashion with a purpose, Worldclass is setting a precedent for how businesses can play a role in social entrepreneurship.
Building a Community Around Wellness
The brand actively seeks to create a community where health discussions are normalized and encouraged. By reframing colonoscopies as part of regular wellness routines, they are working to dismantle outdated perceptions surrounding these essential screenings. This initiative resonates especially with entrepreneurs and small businesses striving for a positive impact in their communities.
Join the Movement: Make a Purchase for a Purpose
As consumers increasingly favor businesses that align with their personal values, supporting brands like Worldclass offers a twofold benefit: looking good while doing good. Purchasing a piece from their unique collection not only furnishes one's wardrobe but also contributes to saving lives. By integrating fashion with philanthropy, customers are empowered to make informed health choices while supporting initiatives that enhance public health.
To learn more about how your fashion choices can impact cancer research and support individuals in need, consider exploring what Worldclass has to offer. Remember, your shopping can be a powerful tool for change!
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