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November 05.2025
2 Minutes Read

Honoring Jerry Underwood: A Pillar of Business Journalism in Alabama

Middle-aged man smiling with arms crossed, Jerry Underwood obituary.

Remembering Jerry Underwood: A Beacon of Business Journalism

Jerry Underwood, known for his substantial influence on business journalism in Alabama, passed away at the age of 65. Serving as a business reporter and editor for the Birmingham News for over two decades, Underwood's career was marked by a commitment to informing the public about significant economic developments in the region.

Impactful Contributions to Business Reporting

Underwood’s journey commenced in 1990 when he joined the Birmingham News. During his tenure, he expertly led coverage of pivotal stories, including the choice of Alabama as the site for Mercedes-Benz’s first U.S. manufacturing facility—an event that had far-reaching implications for the state’s economy. His leadership prowess became evident when he stepped into the role of business editor in 1998, supervising a team that focused on complex economic narratives that shaped the local landscape.

A Legacy of Leadership and Mentorship

As a business editor from 1998 to 2012, Underwood not only managed five reporters but also contributed his voice through a weekly column that dissected economic affections and provided insights. His willingness to mentor younger journalists showcased his dedication to building the future of the profession. He believed that informed reporting could foster a more engaged community and help readers navigate economic changes.

Educated and Committed

Underwood held degrees from both Auburn University and the University of Alabama, reflecting his deep-rooted ties to the state. His understanding of the local economy, coupled with his educational background, positioned him as a trusted figure in business reporting. After his time at the Birmingham News, Underwood transitioned to Big Communications, where he applied his journalism expertise to public relations, primarily for the Alabama Department of Commerce.

As entrepreneurs and business professionals look for positive news and inspiration, Jerry Underwood's legacy serves as a reminder of the power of informative, responsible journalism. His contributions to reporting not only made headlines but also helped shape Alabama’s business landscape for generations to come.

In light of these insights, aspiring journalists and seasoned professionals alike may find motivation in Underwood’s work ethic and commitment to transparency in business journalism. Let his journey inspire you to harness the power of information in your own business endeavors.

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