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The Journey to Pitching Success
On a remarkable January evening at IIT Bombay’s E-Cell event, siblings Sheena and Karan Khurana stepped onto the stage with bold aspirations and just ten minutes to pitch Zenma Coffee to a captivated audience and a panel of discerning angel investors. Their journey to this moment, however, was built on years of dedication, experimentation, and a relentless passion for coffee.
From Instant Coffee to Artisan Brews
Sheena's transformation from a corporate real estate professional to a coffee entrepreneur began with a realization: as people gravitated toward sophisticated espresso drinks in cafes, they were still reaching for bland instant coffee at home. Inspired by her experiences in coffee shops, she partnered with her brother Karan, who was still studying economics at university, to create something that would bring a richer coffee experience to homes. Their first venture, a small kiosk named ‘16 Grams’ in Gurugram, provided invaluable insights into customer preferences and coffee culture.
A Captivating Pitch That Changed Everything
The ten-minute pitch at IIT became a pivotal moment for the Khurana siblings. Armed with their innovative product – frozen espresso shots – they not only captured the imagination of the audience but also secured an astounding ₹35 lakh in funding. This rapid response from investors reflects an increasing trend toward supporting startups that prioritize quality, sustainability, and unique consumer experiences.
Lessons for Aspiring Entrepreneurs
The story of Zenma Coffee is not just about seeking funding; it’s also about understanding a niche market and filling a gap. Entrepreneurs often struggle to make their presentations impactful, but as illustrated by Sheena and Karan, passionately conveying a personal journey and a solution to an existing need can engage potential investors effectively. Sheena's lessons learned—from barista training in Rome to setting up a coffee counter—demonstrate that practical experience and hands-on learning can be just as valuable as formal education.
Inspiration for Future Ventures
The Khurana siblings’ success story inspires not just entrepreneurs but anyone looking to innovate within their field. Their belief in quality and a personal touch in business serves as a reminder of the importance of following one’s passion and maintaining an authentic connection with customers. For those interested in starting their own journey, Sheena's and Karan's experience reiterates the significance of market research and the value of listening to consumer feedback.
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