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September 03.2025
2 Minutes Read

How aQuellé Became a Leading Brand Through Community Upliftment Efforts

Colorful aQuellé flavored water bottles for community upliftment.

Recognizing aQuellé: Commitment to Uplifting Communities

In a world often saturated with negative headlines, one South African brand, aQuellé, is embodying the potential for positive change. Recently honored at the KZN Top Business Awards, aQuellé took home the award in the Community Upliftment category, highlighting its dedication to enhancing lives in KwaZulu-Natal. With support from Standard Bank and the Women of Africa Group, this recognition underscores the brand's relentless pursuit of both business growth and meaningful community engagement.

Innovative and Sustainable Practices

aQuellé isn’t just about bottled water; it’s about a sustainable future. The company has made waves with a solar project aimed at reducing carbon emissions by 131 tonnes each month—an ecological impact equivalent to planting almost 3,800 trees. This initiative recently earned them the title of Energy Storage Project of the Year from Enlit Africa, showcasing their commitment to renewable energy and environmental stewardship.

Community Initiatives That Make a Difference

Beyond environmental efforts, aQuellé actively supports community needs through various humanitarian programs. Their outreach is not only about providing clean drinking water but also includes disaster relief efforts, support during crises (like the 2022 floods), and investments in youth and skills development. This multi-faceted approach addresses vital issues such as food insecurity, health, and social equity, demonstrating the brand's pivotal role as a community leader.

Empowering Youth and Local Businesses

In addition to disaster relief, aQuellé’s active engagement with local businesses and youth programs demonstrates its commitment to fostering economic growth. By sponsoring sports events and participating in diabetes awareness campaigns, the brand encourages healthier lifestyles and supports local enterprises. As a result, aQuellé not only uplifts communities but also empowers the next generation, proving that businesses can be a force for good.

Final Thoughts on Community Impact

As Nico Bosman, director of aQuellé, expressed at the awards ceremony, the company’s efforts stem from a deep-rooted vision of community support and upliftment. Their story is one of hope amidst adversity and serves as a reminder of the good that businesses can achieve. When organizations like aQuellé prioritize ethical practices, it inspires others to follow suit, creating a ripple effect that enhances overall societal well-being.

For entrepreneurs and small business owners, the achievements of aQuellé illustrate that success is multidimensional. By intertwining business goals with community impact, they not only set themselves apart in a competitive marketplace but also contribute positively to their surroundings. It's a philosophy that should resonate with all, proving that doing good is good business.

Community Impact & Social Entrepreneurship

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11.19.2025

Discover Family Fun: Nature Play Ideas for Winter Adventures

Update Transformative Winter Adventures: Embracing Family Outdoor Activities As winter descends across India, families find new ways to connect, embrace nature, and make unforgettable memories. These chilly months serve as a perfect backdrop for injecting creativity into family bonding time, all while promoting sustainability. From nature walks to outdoor sports, here are some engaging activities that encourage both fun and ecological responsibility. Nurturing Curiosity Through Nature Walks One of the simplest yet most effective ways to enjoy winter is through leisurely family walks. Taking strolls through forests, tea gardens, or local parks brings freshness to the monotonous routines often shaped by technology. Children can engage with their surroundings by searching for birds, insects, or unique winter vegetation. Not only does this foster a sense of adventure, but it also educates them on the importance of environmental stewardship. The Joy of a Sustainable Picnic Organizing a winter picnic is another wonderful way to enjoy the outdoors. Selecting serene locations like lake shores or hilltops allows families to soak in sunlight while enjoying homemade meals. By using reusable containers, cloth napkins, and eco-friendly utensils, families can revel in good food and conversation responsibly. Activities like scavenger hunts can be incorporated to keep the spirit lively and interactive. Building a Mini Adventure Course For those looking for an energetic escape, constructing a mini outdoor adventure course in a backyard can be fulfilling. Utilizing natural materials such as sticks and stones instead of plastic items enhances creativity while ensuring a temporary setup that leaves no trace. This fosters teamwork, physical activity, and problem-solving—all crucial skills in today’s fast-paced world. Engaging in Winter Sports Winter is an ideal season for various outdoor games like cricket, badminton, or frisbee. Families looking for higher elevation can even indulge in sports such as ice skating or sledding in the hill stations. Ensuring the use of durable, reusable equipment encourages sustained outdoor practices while reinforcing the importance of waste reduction. Encouraging Healthy Family Dynamics In a world where family interactions are often limited by busy schedules, these winter activities foster healthy relationships among family members. Each adventure not only creates cherished memories but also instills lasting values of sustainability, teamwork, and appreciation for the natural world. As winter unfolds, families are presented with unique opportunities to reconnect while embarking on small adventures. So, gather your loved ones and embrace the beauty of the season!

11.19.2025

The Ragi Revolution: How One IAS Officer Changed Lives in Jharkhand

Update The Ragi Revolution: How One IAS Officer Changed Lives In the face of challenges like extreme poverty and insurgency, one district in Jharkhand, Gumla, has turned a new page in its agricultural story, thanks to the innovative approach of IAS Officer Sushant Gaurav. Initially plagued by reliance on water-intensive paddy, the district now boasts a thriving community of nearly 30,000 farmers who have embraced the millet, ragi, as their new crop, marking a substantial economic turnaround. Empowerment Through Agriculture: The Role of Women At the heart of this agricultural shift is the empowerment of women. Sushant championed the formation of self-help groups (SHGs) specifically for women, providing them with the skills and financial backing necessary to process and sell ragi-based products. These groups have become vital in transforming not just agricultural practices but also the social fabric of the community. As noted by Bhagwati Devi, a member of the Baghima-Palkot Farmer Producer Company, the work at the processing unit has provided employment and self-respect to many women who previously struggled to find stable work. Ragi as a Nutritional Cornerstone The introduction of ragi has profound implications beyond economics; it is a nutritional powerhouse. The district’s initiative to incorporate ragi into school meals has helped combat malnutrition and anaemia among children. By integrating local health initiatives with agricultural practices, Gaurav and his team have created a holistic model that not only feeds but nurtures the community. Towards Sustainability and Self-Sufficiency The sustainability of this ragi revolution has hinged on solidifying markets for ragi and its products. Investments in processing facilities, like those supported by the local administration and community funding, have generated over Rs 43 lakh in revenue since May 2023. These efforts, coupled with initiatives to ensure that farmers have access to quality seeds and guaranteed pricing for their crops, have greatly reduced their dependence on unpredictable rainfall and the high costs associated with traditional paddy farming. A Model Acknowledged Worldwide The success of the ragi transformation in Gumla has reached international recognition, becoming a case study at Harvard Business School. Gaurav’s philosophy of teamwork and community-centered action reflects a model that could be replicated in other regions facing similar economic and agricultural challenges. He firmly believes, as he states, "This is possible if we work together with the necessary dedication and discipline." This collaborative approach not only improves lives but lays the foundations for sustainable and resilient agricultural practices. Conclusion: The Future of Farming in Gumla Gumla’s ragi revolution is more than just a shift in farming practices; it represents a community uprising against poverty, poor nutrition, and economic instability. As more farmers transition towards sustainable practices, Gumla is poised not only to become the ‘Ragi Capital’ of eastern India but also a beacon of hope for other regions looking to achieve similar success. Interested in learning how grassroots initiatives can reshape communities? Explore how you can get involved in local agriculture or support community-driven projects today.

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How Amyl and the Sniffers Turned a Gig Cancellation into $35,000 in Free Drinks for Fans

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