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August 08.2025
2 Minutes Read

How Event Entrepreneurs Plan to Revolutionize ETF.com’s Educational Landscape

ETF.com logo symbolizing events industry acquisition.

Event Entrepreneurs Eye Growth in ETF.com

In an exciting move that underscores the evolving landscape of financial media, ETF.com has been sold to two entrepreneurs with deep roots in the events industry. This acquisition indicates a strategic pivot towards enhancing community engagement and education, potentially redefining how financial news is presented and consumed.

Meet the New Leaders

Matt Middleton, known for his impressive track record in scaling event companies like Future Proof and Inside ETFs, will step in as CEO. His vision is clear: to transform ETF.com into a hub for ETF education by incorporating engaging events that foster community interaction. "We’re bringing the creative, attendee-first approach that fueled Future Proof’s success to ETF.com," he stated. This leadership change comes at a time when digital events and engaging content are increasingly vital for attracting and retaining consumers in the finance world.

Innovative Strategies for Growth

Middleton's co-buyer, Anil D. Aggarwal, adds significant clout to this venture, having led major fintech events like Money20/20, which generated substantial enterprise value. The combination of Middleton's and Aggarwal's extensive experience in event management provides a unique dynamic that can drive ETF.com to new heights. Their collective expertise positions the company to explore innovative marketing strategies and partnerships within the fintech sector.

A Bright Future for ETF.com

With a restructured leadership and a focus on producing compelling educational content and networking opportunities, ETF.com is poised for significant growth. The previous CEO, Michael Morelli, made substantial strides, including a successful relaunch in 2023, and the new leadership aims to capitalize on this momentum. The industry is watching closely as these changes could set a new benchmark in ETF media.

This acquisition not only highlights the ongoing fusion of media and events but also serves as an inspiring blueprint for entrepreneurs seeking to revolutionize their sectors through innovative strategies. As ETF.com embarks on this exciting journey, it reinforces the importance of adaptability and creative thinking in the fast-paced world of finance.

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