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February 04.2026

2 Minutes Read

How Kota's Youth Are Pioneering Community Cleanliness Drives

Kota youth engaged in community cleanliness drives

Rethinking Community Engagement: The Kota Cleanliness Movement

In a world increasingly burdened by pollution, one grassroots initiative stands out for its blend of youthful energy and proactive community involvement. Kota, a city in Rajasthan, is witnessing a remarkable transformation as local youths band together under the Kota Community movement, echoing a rallying cry for cleanliness and consciousness about public spaces.

Igniting a Movement: How It All Began

The Kota Community was sparked by a moment of frustration and determination when co-founder Gulshan Manwani, along with his wife, spotted heaps of garbage while visiting the Kota Barrage. This moment of realization led them to take immediate action, prompting a statewide call for cleanliness. With just a few friends initially joining them, their action set the foundation for what would blossom into regular community-led cleanliness drives.

Community Resilience in Action

Over the past three years, this grassroots effort has mobilized hundreds of volunteers to partake in over 75 drives, reclaiming dirtied public spaces, including lakes, historical monuments, and temples frequently littered with trash. By adopting a motto of "Pehal Ek Kadam" (the first step), the group inspires not just their participants, but also the entire community to rethink their role in maintaining their shared environment.

Working Hand in Hand with Local Authorities

Unlike many initiatives that fail to translate grassroots enthusiasm into change, Kota Community has collaborated effectively with municipal authorities to ensure that collected waste is properly disposed of and composted. This practical approach not only cleans the environment but also champions sustainable waste management practices in the community.

The Broader Impact: Lessons for Entrepreneurs

This grassroots revolution speaks volumes about resilience and the power of community engagement. For entrepreneurs and small business owners looking for inspiration, the Kota example highlights the importance of social responsibility. Involving oneself in community initiatives can also enhance brand reputation, as consumers increasingly favor businesses that contribute to local welfare.

Future Directions: Expanding a Vision

With plans to branch out into larger urban areas like Jaipur and Mumbai, the Kota Community is staking its claim on a broader mission of environmental stewardship across India. Despite facing challenges like limited funding and bureaucratic hurdles, their commitment displays a model for sustainable social entrepreneurship that any business can learn from. Ultimately, their journey reminds us that the first step toward change begins with individual action.

Community Impact & Social Entrepreneurship

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