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October 09.2025
2 Minutes Read

How Manchester Researcher is Transforming Transport Strategies in West Yorkshire

Portrait of a smiling woman illustrating human-centered concepts.

Empowering Community Voices in Transportation Planning

In a significant stride toward more inclusive urban planning, Dr. Felicity Heathcote-Marcz, a groundbreaking researcher from Manchester, is set to redefine how transportation strategies are developed in West Yorkshire. As part of her collaboration with the West Yorkshire Combined Authority (WYCA) and Steer Consultancy, Dr. Heathcote-Marcz is leveraging community insights to shape the region's Local Transport Plan.

Human-Centered Research: A Game-Changer

Dr. Heathcote-Marcz, 34, founded her research consultancy, Bare Analysis, in 2023, with a commitment to delivering essential truths that inform strategic decisions. Her unique approach focuses on ethnographic methods, actively engaging with local residents through focus groups and interviews to understand their real experiences with transportation services. This human-centered methodology marks a departure from traditional data-only approaches, ensuring that the voices of even the most marginalized community members are heard.

Championing Inclusivity in Transport

“We are working really hard to help residents, including those who are traditionally hard to reach, have their say on the future of transport services,” Dr. Heathcote-Marcz stated. This dedication to inclusivity not only builds trust within the community but also leads to more effective and responsive transport solutions. The initiative reflects a broader trend in public policy that recognizes the importance of local input in shaping services that affect daily life.

A Model for Future Urban Initiatives

The collaboration between Dr. Heathcote-Marcz's consultancy and West Yorkshire's transport authorities stands as a beacon for other regions looking to enhance their urban infrastructure. By prioritizing community engagement and real-life insights, they create a model that empowers local residents and fosters a sense of ownership over public transport developments. This approach is not just beneficial for transport services; it serves as a vital strategy for addressing various community needs in different sectors.

Conclusion: The Future of Transport is Collaborative

Dr. Heathcote-Marcz’s work is an inspiring example of how researchers can play essential roles in shaping policies that truly reflect the needs of the people they serve. As we broaden our understanding of transport planning through community involvement, it offers a promising outlook for achieving equitable public services across the UK.

Community Impact & Social Entrepreneurship

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