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October 07.2025

2 Minutes Read

Servest’s Partnership with Lions Cricket: Uplifting Underprivileged Talent in Gauteng

Lawn care worker mowing field, uplifting underprivileged talent in Gauteng.

Creating Opportunities Through Cricket

The partnership between Servest and Lions Cricket illustrates a commendable effort to uplift underprivileged communities through sports. The collaboration is set to enhance 21 cricket fields in underserved areas of Gauteng, providing vital access to well-maintained playing surfaces for 17 local cricket clubs. This initiative isn't just about cricket; it's about fostering a competitive environment where young athletes can hone their skills and potentially rise to national or international acclaim.

The Importance of Quality Facilities

High-quality playing facilities significantly influence the performance and engagement levels of young athletes. According to Andre Ferreira, Executive Head of Business and Market Development at Servest, the provision of professional-grade surfaces will not only improve the overall playing experience but also inspire dedication and commitment from young players. As emphasized by Jono Leaf-Wright, CEO of Lions Cricket, this initiative creates a safe and inclusive environment for skill development, crucial for talented youth from working-class backgrounds.

A Model for Community Engagement

The agreement highlights how partnerships between businesses and sports organizations can yield substantial social benefits. The continuous maintenance and assessment plan ensures that the quality of facilities remains high, reflecting a commitment to long-term sustainability in grassroots sports. This approach serves as a model for other businesses looking to engage with their communities meaningfully.

Engaging the Youth for a Brighter Future

By facilitating better playing conditions, Servest and Lions Cricket are not just playing a game; they are instilling hope and ambition in the hearts of many young communities. Encouraging kids to participate in sports can lead to personal development, potential scholarships, and professional opportunities in the future. This venture serves as a reminder that every effort counts when it comes to building a more equitable society.

Join the Movement

With initiatives like these setting a precedent, individuals and businesses alike are called upon to recognize their potential roles in facilitating social change. Investing in sports education and infrastructure is a powerful way to contribute positively to society. As the cricket fields flourish, so too will the dreams of those who play on them.

Community Impact & Social Entrepreneurship

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Servest’s Partnership with Lions Cricket: Uplifting Underprivileged Talent in Gauteng

Creating Opportunities Through Cricket

The Importance of Quality Facilities

A Model for Community Engagement

Engaging the Youth for a Brighter Future

Join the Movement

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