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February 07.2026

2 Minutes Read

The Information's New Hire: Laura Bratton Reporting on AI Trends

AI Reporting at The Information segment on a live news show.

Bringing Fresh Perspectives to AI Coverage at The Information

The Information, a leading publication in technology and business news, has recently expanded its team with the addition of Laura Bratton as a new reporter. Starting next week, Bratton will focus on the fast-evolving realms of artificial intelligence (AI) applications and enterprise software. This move signifies The Information's commitment to delivering in-depth insights into how AI is shaping various industries.

A Proven Track Record in Business Journalism

Bratton comes to The Information with substantial experience, most recently serving at Yahoo Finance, where she reported on technology and market trends. Her previous role at Quartz as a tech reporter, including contributions to the widely-read "Daily Brief" newsletter, provided her with a solid foundation in conveying complex topics to a diverse audience. Her career also includes a stint at The Messenger, focusing on breaking business news, underscoring her versatility in journalism.

The Impact of AI on Various Industries

As businesses increasingly integrate AI tools, Bratton's expertise will be vital. AI's influence is reshaping sectors from healthcare to finance, driving innovation and efficiency while also posing challenges. By covering this critical intersection of technology and business, she will help entrepreneurs and professionals navigate the implications of these advances.

Education and Roots in Journalism

Bratton's educational background is impressive; she graduated from UNC-Chapel Hill and obtained her master’s degree from CUNY’s Craig Newmark Graduate School of Journalism. This academic foundation, coupled with her real-world experience, positions her well to inform the industry and entrepreneurs alike about the emerging trends in AI and software.

Enhancing The Information's Coverage

With Bratton's hire, The Information not only bolsters its reporting capabilities but also enhances its editorial voice in the tech landscape. Entrepreneurs and small business owners seeking to stay ahead in the game will benefit from her insights into AI technologies, allowing them to make informed decisions in a competitive market.

In conclusion, Laura Bratton's hiring is a strategic move that promises to deepen The Information's coverage of technology and business. As AI continues to evolve, it's crucial for professionals to stay informed about its impact and opportunities.

Innovation & Emerging Trends

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The Information's New Hire: Laura Bratton Reporting on AI Trends

Bringing Fresh Perspectives to AI Coverage at The Information

A Proven Track Record in Business Journalism

The Impact of AI on Various Industries

Education and Roots in Journalism

Enhancing The Information's Coverage

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