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October 02.2025
2 Minutes Read

Unlocking Growth: How U.S. Manufacturers Can Thrive with Technology and Talent

Abstract robotic arm symbolizing U.S. manufacturers digital transformation

Embracing Digital Transformation for Manufacturing Success

The landscape of U.S. manufacturing is on the brink of a pivotal transformation, driven by the urgent need for businesses to adapt to a rapidly evolving economy. With a staggering contribution of nearly $2.9 trillion to the U.S. economy, the focus now shifts to digital transformation as the cornerstone for long-term competitiveness.

Nadiya Kreynin, CEO of FortéNext, emphasizes the need for manufacturers to align technology, talent, and processes to harness the full potential of this transformation. This sentiment is echoed by a recent Deloitte survey, indicating that nearly 92% of manufacturers believe smart manufacturing will drive competitiveness over the coming years. However, Kreynin warns that smaller manufacturers may struggle to achieve return on investment (ROI) from these initiatives due to challenges such as labor shortages and fragile supply chains.

Key Strategies for Long-Term Success

The way forward is through a comprehensive strategy embracing training and process redesign alongside technology investment. Advanced technologies like automation and data analytics are not just nice-to-haves; they are crucial in overcoming operational challenges and maximizing productivity in a manufacturing setting. In fact, Deloitte's survey points out that 49% of executives view operational improvements as the primary benefit of adopting smart manufacturing technologies.

Additional insights from Columbus Global highlight significant gaps in IT integration, which manufacturers must address to prevent data silos and enhance operational efficiency. Strategies that prioritize scaling AI adoption while simultaneously upskilling the workforce are vital for maximizing ROI and remaining competitive.

Navigating Future Challenges with Confidence

As U.S. manufacturing faces unprecedented pressures, embracing a shared digital-first strategy becomes paramount. Companies that prioritize workforce upskilling and invest in core technologies will not only thrive but will also lead in resilience and adaptability. This is essential in the face of external pressures such as economic volatility and shifting consumer demands.

The commitment to navigate these challenges head-on with innovation and flexibility can significantly bolster a manufacturer’s position in the market. For small business owners and entrepreneurs, recognizing these trends and implementing actionable steps toward digital transformation is critical for long-term success.

Conclusion: The Call to Action

Manufacturers now stand at a crossroads: investing in technology without proper workforce training could lead to unrealized potential and wasted resources. By embracing a holistic approach that includes aligning talent with technology, U.S. manufacturers can not only navigate present challenges but also pioneer future advancements. The time to act is now—seize the opportunity to position your business for sustainable growth and innovation!

Innovation & Emerging Trends

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