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October 07.2025
2 Minutes Read

Why Palliative Care Matters: Exploring Its Real-Life Impact and Advocacy

Portrait of woman signifying importance of palliative care in South Africa

Raising Awareness Through Visual Storytelling: Palliative Care's Impact

The Association of Palliative Care Centres (APCC) of South Africa is set to launch an insightful photographic campaign to promote the importance of palliative care during World Hospice and Palliative Care Day this October. The campaign, titled 'Through the Palliative Care Lens,' aims to demystify the comprehensive nature of palliative healthcare services that extend beyond merely comforting terminally-ill patients.

Bridging the Gap: Understanding Palliative Care

A common misconception persists in South Africa that palliative care is only relevant when patients are at the end of life. Hanneke Lubbe, CEO of Hospice Bloemfontein, emphasizes that palliative care is a multidimensional service that encompasses medical care, emotional support, cultural sensitivity, and ethical considerations—starting from the point of diagnosis.

By showcasing real-life scenarios through photography, the APCC aims to highlight the tangible benefits of early intervention in palliative care. The campaign invites the public and healthcare professionals to interact with these visual stories, deepening their understanding of palliative care's profound impact on patients and their families.

Advocacy for Equitable Access to Care

Currently, the APCC comprises 70 non-profit member organizations across South Africa. Many of these organizations rely heavily on fundraising efforts to maintain their operations due to varying levels of support from the national Department of Health. The APCC advocates for universal access to high-quality palliative care, striving to ensure that every community benefits from these essential services.

Furthermore, the association takes a firm stance on medically assisted dying, insisting that conversations around this topic should not overshadow the imperative of expanding access to effective palliative care services.

Standards that Speak Volumes

This year, the APCC received international affirmation of quality with the accreditation of its Standards for Palliative Healthcare Services. These standards have been developed in collaboration with the Council for Health Service Accreditation of Southern Africa (COHSASA) and are aimed at enhancing the quality of palliative care provided across its member organisations.

Motlalentoa Motsoane, APCC's CEO, encourages all South Africans to engage with the WHPCD2025 website, highlighting the importance of understanding and supporting palliative care initiatives in their communities. The upcoming photographic campaign serves as a vital reminder of the dignity, hope, and support that palliative care can bring into lives faced with life-threatening illnesses.

Community Impact & Social Entrepreneurship

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11.22.2025

Meet the Mitti Doctor: Transforming Soil and Lives Through Sustainable Farming

Update From Corporate to Cultivating Change: The Mitti Doctor's Journey In a remarkable story of transformation and commitment to social entrepreneurship, Abhinav Kumar, an economics graduate from Bihar, made the bold decision to leave behind a stable 14-year corporate career. Inspired by the potential of sustainable agriculture, he became what many are now calling a "Mitti Doctor"—a guardian of soil health and a champion of organic farming. Building a Sustainable Future with Vermicomposting Alongside his wife, a professor at the Bihar Agricultural University, Abhinav founded Relicum, an innovative venture focused on vermicomposting—an organic method of composting using earthworms. By utilizing Australian earthworms to enhance soil fertility, Kumar has not only restored productivity to scarred lands but has also created a business model that empowers local farmers. Originally starting with 20 vermicomposting pits, Relicum now produces 30 tonnes of organic compost monthly, generating an impressive turnover exceeding ₹25 lakhs. This success story highlights the real impact of sustainable practices on local economies, showcasing how agriculture can flourish when led by knowledgeable entrepreneurs. Fostering Empowerment and Enlightened Agriculture The ripple effects of Kumar's work go beyond mere financial gain. By providing farmers with essential tools and education in sustainable practices, he has fostered a community dedicated to ecological balance and economic empowerment. His venture echoes the sentiments expressed at a recent national workshop on sustainable agriculture, where experts underscored the importance of soil health in enhancing not only agricultural yields but public health too. This aligns with the emerging recognition of the vital role that well-managed soil plays in food security and environmental sustainability. Lessons Learned: The Intersection of Passion and Profession Kumar's journey serves as an inspiring example for aspiring entrepreneurs and professionals considering a path towards social entrepreneurship. It exemplifies the profound lesson that success is not only measured in monetary terms, but also in the positive impact on communities and the environment. His story resonates particularly with young individuals keen on making a difference and showcases the potential for personal and professional growth when aligning one’s passions with purpose. A Call to Act for Aspiring Entrepreneurs As venture seekers explore opportunities in sustainable practices, Kumar's inspiring transition from corporate professional to agricultural advocate serves as a powerful reminder. One does not have to choose between success and sustainability; they can thrive together. For those considering a similar path, it may be beneficial to reach out to initiatives like Relicum to gain actionable insights into how they can cultivate their own ideas and contribute to the growing field of ecological entrepreneurship.

11.22.2025

How Reginald Dwayne Betts Transformed Solitary Confinement into a Library Revolution

Update A Transformative Journey: From Solitary Confinement to Literary AdvocateReginald Dwayne Betts' remarkable life story illustrates the immense power of literature and education, especially in the most unexpected circumstances. Imprisoned at just 17 for carjacking, Betts spent a significant part of his sentence in solitary confinement. However, a single contraband book, Dudley Randall’s The Black Poets, delivered via an improvised pulley system, altered Betts’ trajectory forever. In his words, it was like a lifeline that sparked a passion for learning and creative expression that drives him to this day.Building a Legacy: Freedom Through LiteratureFast forward to now, Betts has harnessed his experiences to establish Freedom Reads, a nonprofit dedicated to installing prison libraries across the United States. Since its inception in 2020, the organization has set up over 550 libraries, providing inmates with access to more than 275,000 books. This initiative goes beyond just offering reading materials; it revitalizes prison environments, transforming them from places of desolation into hubs of hope and growth.The Emotional Connection: Real Impact of Freedom ReadsBetts understands firsthand the psychological toll of incarceration. He recognizes that 'prisons are the loneliest places on Earth,' a sentiment echoed by inmates like Chief Bear, who compared seeing new books in their facility to "children on Christmas morning." Through Freedom Reads, Betts aims to foster a community spirit among inmates, allowing them to engage with each other and fostering meaningful conversations around the content of the books they read.Inspiring Change: The Influence of SupportersFreedom Reads is backed by substantial foundations, including the MacArthur and Mellon Foundations, demonstrating that the philanthropic sector recognizes the transformative potential of education in prisons. The recent creation of 35 libraries across Missouri men’s and women’s facilities underscores a growing awareness of the need for educational resources in these communities.Final Thoughts: Empowerment Through KnowledgeBetts’ journey from a solitary cell to advocating for change through literature sheds light on the potential of rehabilitative education in prisons. His initiative not only helps inmates regain a sense of dignity and agency but also inspires a movement that prioritizes reading as a fundamental component of rehabilitation and community building.

11.22.2025

How a Heartfelt Daffodil Memorial Transformed Grief into Community Joy

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